Vostok Helicopter Leasing Company (2005 – 2006)

Vostok Helicopter

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Mission

Supporting the development of a new venture in an untapped market: helicopters leasing in Russia

Client/Company

Vostok helicopter leasing company (VHLC), is an off-shore registered, Russian-based company mainly supported by Airbus helicopters vostok (ex-eurocopter vostok), the world’s leading helicopter manufacturer.

Challenges

  • Answer the fast-growing demand for helicopter transportation in Russia/cis
  • Create and build a business model for potential investors
  • Develop and operate the first Russian helicopter leasing company

Story

Aviamediatech’s mission was divided into different strategic phases:
The first phase was an overall strategic analysis containing a market and opportunity analysis, operational and customer requirements, a market segmentation and a value proposition.

Two primary target markets for the new venture were identified: oil and gas operators and VIP operators (mainly targeting high-net-worth individuals). The new venture had a first mover advantage on the helicopter leasing market in Russia at a time when demand for helicopter transportation was exploding. Its privileged access to a complete range of reliable and cost-efficient Eurocopter/Airbus helicopters was its second competitive advantage. Behind the Eurocopter/Airbus helicopter Vostok brand name, access to a trustworthy maintenance network also offered VHLC a strong and unique advantage.

Upon completion of the first phase, the business plan of a new helicopter leasing venture was drafted, including a business model, revenue & cost drivers, as well as resource & funding requirements

Conclusion

In April 2006, AviaMediaTech’s mission was successfully completed: an €80M business plan was launched in line with the initial schedule and a professional management team was established to manage the company, with support and high interest from its cornerstone investors.

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AviaMediaTech

+44(0)20 7585 1841

contact@aviamediatech.com

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