Barony Universal Products PLC/Arnest Group – Board Service Provider (2013-2016)

Mission

Finding a new board member for Barony Universal.

Barony Universal

Founded in 1994, Barony Universal is a leading manufacturer and marketer of branded cosmetics, toiletries, and household products worldwide.

Challenges

  • Providing an expertise in internal/external growth and board strategy
  • Working on Merger & Acquisitions

Story

In 2013, Alexis Grabar was appointed CCO to the board of Barony Universal, part of the Arnest Group, the biggest Russian cosmetics group with 57% market share in Russian aerosols production. He was responsible for overviewing the group’s international expansion.

At the time, the group had 2 factories, one in Verona, Italy, and another one in Scotland. After a few months working on the group’s strategic expansion, it was decided to close the Verona’s factory and to buy another factory in Scotland called SANMEX with a workforce of 250 people, for 50 M£.

Alexis overviewed the acquisition and then stayed on as a Non-Executive Director until the end of 2015 when he transferred to another role as an external consultant.

Conclusion

During his time as a board member at Barony Universal, Alexis worked on major changes & challenges. Thanks to his involvement & the work of his team, the group is now the #3 seller of aerosols in the UK, with clients like Boots & Tesco.

 

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